Brand StandardsV. 1 · 2026
V
Vesterly
Private Real Estate
The quiet art of the private sale.
01

The logo system

V
Vesterly
Private Real Estate
Primary · stacked emblem
V
Vesterly
Private Real Estate
Horizontal lockup
V
Monogram · avatar / favicon
V
Vesterly
Private Real Estate
Reversed · on platinum
02

Clear space & minimum size

V
Vesterly

Clear space

Keep a margin equal to the height of the monogram bar on all sides. Never crowd the emblem with text, rules, or imagery.

Minimum size

VFull lockup · 22mm / 88px
VMonogram · 16px
03

Colour palette

Onyx
Ink · dark surfaces
HEX #121316RGB 18 19 22
Platinum
Base · negative space
HEX #E7E5E1RGB 231 229 225
Silver Blue
Secondary · captions
HEX #A9B4BCRGB 169 180 188
Muted Gold
Accent · "look here" ≤5%
HEX #BBA06ARGB 187 160 106

Usage ratio · 60 / 25 / 10 / 5

Onyx 60 Platinum 25 Silver 10 Gold 5
04

Typography

Cormorant Garamond
Monogram · display numerals
Vv 1234
Outfit · Light
Wordmark · headlines
Vesterly
Space Mono
Labels · metadata · ALL CAPS, tracked
Private Real Estate
EB Garamond
Body · long-form copy
A discreet practice representing a small number of distinctive homes and the buyers worthy of them.
05

Logo misuse

✕
V
Vesterly
Don't stretch
✕
V
Don't recolour
✕
V
Don't re-typeset
06

Applications

Business card

V
Vesterly
Private Real Estate
V
Sophia Vance
Principal Broker
sophia@vesterly.com
+1 555 0142 · vesterly.com

Avatar

V

Yard sign

V
Vesterly
For Sale · By Appointment

Email signature

V
Sophia Vance
Principal Broker
vesterly.com

Letterhead

V
Vesterly
Vesterly Private Real EstateAnno 2026
07

Voice & essence

"The quiet art of the private sale."

Composed, never loud. Vesterly speaks in plain, confident statements — the language of discretion. Let the homes, the addresses, and the results carry the weight. No superlatives; understatement is the luxury.

Say

Represented privately. Sold in eleven days.

Not

The #1 luxury agent you'll ever work with!!

Brand board built on concept 05 · stacked emblem. Name "Vesterly" and broker details are placeholders — send the real ones and I'll finalise, then export vector logo files (SVG / PNG) and a print-ready PDF.

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