WHY DO YOU WANT
TO MAKE A FILM?

Not the professional answer. The real one.

Maybe you remember watching a movie with someone you loved.
Maybe a film changed how you saw the world.
Maybe you felt something watching a story that you'd never felt before.

That's why you're here.

Not for ego. Not for status. Not to say you produced something.

Because you fell in love with what cinema can do.

And now—after years of living, building, surviving, learning—you have something to contribute.

You have lived experience that could create that same transformative moment for someone else.

But lived experience isn't story.
Truth isn't structure.
Love for cinema doesn't automatically translate to knowing how to make it.

This is where extraction begins.

WHAT I BELIEVE ABOUT FILMMAKING

The best films come from people who have lived something true.

LIVED TRUTH

Not writers imagining what trauma feels like. Not studios manufacturing what they think audiences want. Not executives chasing trends. People who survived something. People who discovered something. People who witnessed something.

LOVE OF CINEMA

You fell in love with what film can do. That first experience watching something that changed you. That's why you're here. Not for vanity. Not for validation. Because you believe in the medium and want to honor it.

GOOD IN A ROOM

You can have the best story in the world and destroy it by being someone people don't want to work with. Cinema is collaboration. Being good in a room—making others better, serving the work, showing up with integrity—matters as much as the story itself.

POSITIVE IMPACT

You've already lived a good life. Now you want to create something that positively impacts society. Not propaganda. Not preaching. True lived experience expressed through cinema in a way that helps audiences understand the world better.

HEALTHY COMMUNITIES

Too often film sets feel like mean girls. Ego, toxicity, exploitation. I'm building the opposite: healthy creative communities where people serve the work, support each other, and create together with mutual respect.

KNOWLEDGE TRANSFER

This isn't just about making your film. It's about teaching others how to build healthy film ecosystems in their communities. Knowledge that transfers. Methodologies that scale. Building local capacity for storytelling that matters.

WHO THIS IS FOR

This process isn't for everyone. If you're not aligned with these principles, you'll tune out naturally. And that's okay.

THIS IS FOR YOU IF:

  • You fell in love with cinema for what it can do, not what it can get you
  • You have lived experiences worth sharing
  • You want your work to positively impact society
  • You understand that truth requires structure to become story
  • You're willing to do the work to get it right
  • You value being good in a room and on set
  • You want to contribute to healthy creative communities

THIS IS NOT FOR YOU IF:

  • You want a vanity project
  • You need ego validation
  • You think your experience alone is enough
  • You want to be "creative" without discipline
  • You're toxic in rooms or on set
  • You want shortcuts instead of methodology
  • You're not interested in positive societal impact

If you're still reading, we're probably aligned.

HOW EXTRACTION WORKS

From Love + Truth to Structured Story

Why did you fall in love with cinema?

This tells me what you're trying to create. Not what you think will sell. What moved you. What made you believe in this medium. That's our north star.

What have you lived that needs to be told?

This is where we find the substance. Not what sounds impressive. What's true. What you survived, witnessed, or discovered that changed how you see the world.

What does McKee + Egri + Netflix methodology reveal?

This is where truth becomes story. Dramatic theory (McKee/Egri) gives us the architecture. Netflix methodology gives us the packaging. Your truth gets structure without losing authenticity.

What format serves this truth best?

Film? Limited series? Documentary? Animation? Different truths need different vessels. We identify what will honor your experience and reach the right audience.

How do we preserve purity while navigating industry?

This is where art meets business. How do we protect what you loved about cinema while making sure you don't get exploited? How do we stay good in the room while getting the deal done?

The Result:
Cinema that impacts society because it comes from someone who lived something true, loved the medium enough to learn how to do it right, and showed up with integrity throughout the process.

SERVICES

Extraction-Based Consulting

FIRST EXTRACTION SESSION

$2,500

We start at the beginning: Why you fell in love with cinema, what you've lived that needs to be told, whether your lived experience contains dramatic structure, and if we're philosophically aligned.

YOU'LL KNOW:
  • If your experience can become cinema
  • What format would serve it best
  • What the extraction process looks like
  • Whether we should work together
  • Your next steps (whether with me or not)

FULL STORY EXTRACTION

$15,000

For people who have complex lived experience that needs proper extraction across multiple sessions. We identify patterns, dramatic architecture, characters, themes, and format.

DELIVERABLES:
  • Multiple extraction sessions (find throughlines)
  • Pattern recognition (dramatic architecture)
  • Character identification (who carries story)
  • Thematic mining (what this knows about world)
  • Format recommendation (best vessel)
  • Structural outline (McKee/Egri framework)

PITCH PACKAGE DEVELOPMENT

$25,000

For people ready to develop their extracted story into industry-ready material. We create everything you need to approach producers, talent, or financiers—or to guide your own production.

DELIVERABLES:
  • Netflix 7-element pitch deck
  • Series bible (if applicable)
  • Character breakdowns with arcs
  • Episode/act structure
  • Visual references and tone
  • Comp titles and market positioning

PRODUCER PROTECTION

$50,000

For people producing with their own capital who want strategic guidance through the entire process. Protect your investment, preserve your vision, stay good in the room, produce something that matters.

ONGOING CONSULTING:
  • Deal structure consultation (protect interests)
  • Creative team vetting (avoid predators)
  • Story consultation through production
  • Budget reality checks
  • Distribution strategy
  • Vision preservation throughout

GOOD IN A ROOM WORKSHOP

EL PASO / COMMUNITY RATE

Half-day workshop teaching the principles of showing up with integrity in creative spaces. How to be someone people want to work with. How to serve the work instead of your ego. Building healthy film communities.

KNOWLEDGE TRANSFER:
  • What it means to be "good in a room"
  • How to serve the work, not your ego
  • Building healthy creative communities
  • Avoiding toxic set dynamics
  • Collaborative filmmaking principles
  • Blueprint for local film ecosystems

LEARN MORE →

RETAINER CONSULTING

$10,000/MONTH

For people developing multiple projects or building a production company. Ongoing access to extraction methodology, story consultation, deal protection, and strategic guidance.

UNLIMITED ACCESS:
  • Unlimited consultation calls
  • Review all scripts/pitches/materials
  • Strategic guidance on projects
  • Hollywood deal review
  • Introduction to legitimate collaborators
  • Ongoing story methodology education

16 YEARS OF TRUTH, PROPERLY EXTRACTED

A journalist spent 16 years documenting institutional corruption. Not because he wanted to make a film. Because he loved his city and watched it being destroyed.

He filed a 72-page FBI complaint. He documented everything. He had truth.

But truth isn't story.

WE EXTRACTED:

  • Why he fell in love with journalism (seeking truth)
  • What he lived (16 years of systemic failure)
  • What pattern exists (how corruption actually works)
  • What this knows about the world (institutions fail when accountability disappears)
  • What format serves this (limited series, documentary, multiple angles)

NOW:

RESULTS:

  • Series package complete (RESILIENT)
  • Book deals being fielded
  • Documentary finished as proof of concept
  • Multiple producers interested
  • He maintained creative control
  • His truth could become cinema that teaches audiences how corruption works

This is extraction done right. Not for ego. Not for money alone. To create something that impacts society through lived truth.

LET'S TALK

You fell in love with what cinema can do. You've lived something worth sharing. You want it done right. You want it to matter.

First conversation is free. We'll discuss what you've lived, what you love about cinema, and whether extraction methodology can serve your truth.

SCHEDULE CONSULTATION

GOOD IN A ROOM

Learn what it means to show up with integrity in creative spaces. How to be someone people want to work with. How to build healthy film communities instead of toxic sets.

Community workshops. Knowledge transfer. Building local film ecosystems that honor the work and each other.

LEARN MORE

SERIOUS ABOUT INVESTING $500K?

Take a $50K test drive for 72 hours. Get up to 8 hours of consultation. See extraction methodology + AI in action. Not convinced? Full refund. You keep all materials we develop.

Test the value before you commit.

72-HOUR FREE TRIAL

If you're still here, we're probably aligned philosophically.
Let's see if extraction methodology can serve your truth.

Story Services | Luis Ruiz

WHY DO YOU WANT
TO MAKE A FILM?

Not the professional answer. The real one.

Maybe you remember watching a movie with someone you loved.
Maybe a film changed how you saw the world.
Maybe you felt something watching a story that you'd never felt before.

That's why you're here.

Not for ego. Not for status. Not to say you produced something.

Because you fell in love with what cinema can do.

And now—after years of living, building, surviving, learning—you have something to contribute.

You have lived experience that could create that same transformative moment for someone else.

But lived experience isn't story.
Truth isn't structure.
Love for cinema doesn't automatically translate to knowing how to make it.

This is where extraction begins.

LET'S WORK TOGETHER

If you're still here, we're probably aligned

SCHEDULE CONSULTATION
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El Paso's Secret Weapon
The New Marfa
Luis Ruiz
Silicone Border
Recent Videos
Infinitive Storytelling
El Paso's Secret Weapon
The New Marfa
Luis Ruiz
Silicone Border
Recent Videos
Infinitive Storytelling
El Paso's Secret Weapon
The New Marfa
Luis Ruiz
Silicone Border
Recent Videos

infinitive storytelling